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Serina's Privacy Policy

Privacy Policy

This Privacy Policy explains how we collect, use and disclose your personal information when you use our Invoice Processing Automation solution. We are committed to protecting your privacy and ensuring the security of your personal information.

Information We Collect:

Account Information: When you sign up for our Service, we collect your company name, contact details, and other information necessary to create and manage your account.

Usage Data: We gather information about how you use our Service, including your interactions with the features and functionalities, in order to improve our offering and provide a better user experience.

Invoice Information: Our Service processes invoices on your behalf. We collect and store invoice data, such as vendor details, invoice amounts, and other relevant information, solely for the purpose of automating invoice processing.

Database Storage: We store the invoice data and related information in Azure servers located in the United Arab Emirates (UAE) and India. This storage location is based on the customer’s preference, ensuring compliance with data residency requirements and offering enhanced data security.

How We Use Your Information:

Service Delivery: We utilize your personal information to deliver the Service to you, including processing invoices and providing related functionalities.

Communication: We may contact you regarding important updates, account notifications, or inquiries related to the Service.

Improvement: We analyze usage patterns and feedback to enhance our Service, troubleshoot issues, and develop new features.

OCR Process: Microsoft OCR Engine: The Tool utilizes the Microsoft OCR (Optical Character Recognition) engine to process invoice data. Please note that Microsoft OCR may collect and process data in accordance with its own privacy practices. We recommend reviewing Microsoft’s privacy policy for more information on how they handle your data.

Information Sharing and Disclosure:

Third-Party Service Providers: We may engage trusted third-party service providers to assist us in delivering the Service, subject to appropriate confidentiality and security obligations.


Legal Compliance: We may disclose your personal information if required by law, court order, or government request, or to protect our rights, property, or safety, as well as the rights, property, or safety of others.

Data Security:

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, or disclosure. However, please note that no method of transmission over the Internet or electronic storage is entirely secure.

Security Measures:

We take appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encryption, secure data transfer protocols, access controls, and regular vulnerability testing.

Data Retention:

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your Rights:

You have the right to access, correct, or delete your personal information. You may also request information about the personal data we hold or withdraw your consent for specific processing activities. To exercise your rights, please contact us using the information provided below.

Updates to this Privacy Policy:

We may update this Privacy Policy from time to time. The revised version will be effective immediately upon posting on our website. We encourage you to review this Privacy Policy periodically for any changes.

Data Storage and Security

Database Storage: We store the invoice data and related information in Azure servers located in the United Arab Emirates (UAE) and India. This storage location is based on the customer’s preference, ensuring compliance with data residency requirements and offering enhanced data security.

Contact Us:

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at info@serina.ai.

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