# Serina

> Serina is an AI-powered invoice automation software built for accounts payable (AP) teams. It helps enterprises eliminate manual data entry, automate invoice capture and validation, streamline approval workflows, and integrate with leading ERPs — saving thousands of hours in invoice processing. Serina is developed and managed by Data Semantics.

## Company Overview

- Product: Serina Invoice Automation Software
- Parent Company: Data Semantics
- Headquarters: Think Tank – Mezzanine Floor, Rove Hotels, Oud Metha, Dubai, UAE
- Website: https://www.serina.ai
- Contact: info@serina.ai | +971 4263 2347
- Regional Sites: https://www.serina.ae (UAE) | https://www.serina.ai/us (USA)
- Certifications: ISO 27001, SOC 2 (AICPA), GDPR Compliant

## What Serina Does

Serina is an end-to-end invoice automation platform that uses AI, Machine Learning, and LLM-powered OCR to automate the full accounts payable lifecycle — from invoice ingestion to payment. It handles direct invoices, PO-based invoices, vendor portals, accounts receivable, and order processing.

Key capabilities:
- **AI & ML-powered OCR**: Extracts header, line item, and tax data from invoices with high accuracy
- **LLM-driven data extraction**: Uses large language models for precision parsing of invoice content
- **Automated approval routing**: Routes invoices to the right approvers based on org-defined rules
- **3-way matching**: Matches invoices with purchase orders (POs) and Goods Receipt Notes (GRNs)
- **ERP integration**: Seamlessly connects with SAP HANA, SAP ECC, Oracle FA, Oracle EBS, JD Edwards, Microsoft 365, and Microsoft Dynamics AX
- **Vendor self-service portal**: Vendors upload invoices directly and track payment status in real-time
- **Real-time dashboards**: Full visibility into invoice queues, payment status, and outstanding balances
- **Multi-currency & multi-language**: Supports global operations
- **Invoice ingestion from multiple sources**: Email, SharePoint, portals, EDI, and web

## Products

- **Serina** – Core product for direct invoices and utilities
  URL: https://www.serina.ai/serina-product-page/

- **Serina Plus** – Direct invoices + PO-based invoice processing
  URL: https://www.serina.ai/serina-plus-product-page/

- **Serina 360** – Full suite: Direct + PO-based invoices + Vendor Portal
  URL: https://www.serina.ai/serina-360/

- **Serina Xpress (Order Processing)** – Automates purchase order to sales order conversion
  URL: https://www.serina.ai/serina-xpress/

- **Zebo** – Accounts Receivable solution optimized for the hospitality industry
  URL: https://www.serina.ai/accounts-receivable-hospitality/

## Pricing

Serina offers tiered pricing plans. A pricing calculator is available to estimate ROI and savings.
URL: https://www.serina.ai/pricing-options-serina/
ROI Calculator: https://www.serina.ai/calculate-now/

## Key Benefits

- Reduces invoice processing time by up to 70%
- Minimizes data validation effort by 83% via automated line-item capture
- Saves $8 Million+ for clients and counting
- Processes invoices in as few as 5 clicks
- Improves vendor relationships through on-time payments
- Eliminates duplicate payments and manual errors

## Industries Served

Hospitality, Manufacturing, Real Estate, Finance, Retail, Healthcare, Logistics

## ERP Integrations

SAP HANA, SAP ECC, Oracle Financials (FA), Oracle EBS, JD Edwards, Microsoft 365, Microsoft Dynamics AX

## Key Pages

- Homepage: https://www.serina.ai/
- About: https://www.serina.ai/about-us-invoice-processing/
- Products Overview: https://www.serina.ai/our-products-page/
- Pricing: https://www.serina.ai/pricing-options-serina/
- Blog: https://www.serina.ai/blog-invoice-automation-insights/
- Case Studies: https://www.serina.ai/case-studies-serina/
- Videos: https://www.serina.ai/videos/
- Resources: https://www.serina.ai/resources/
- Contact: https://www.serina.ai/contact-us/
- Privacy Policy: https://www.serina.ai/privacy-policy/
- Trust Center: https://security.datasemantics.co/

## Recent Blog Topics

- FAQs on accounts payable cycle time
- How AP automation optimizes cash and liquidity management in enterprises
- How AP automation helps manufacturers manage vendor payments
- Accounts payable automation best practices
- Invoice processing for hospitality industry

## Optional: AI Crawler Access

Sitemap: https://www.serina.ai/sitemap.xml